History of Moore Landscapes
Seventy Years of Enhancing Environments
The company was founded in 1948 by Floyd Moore as soon as he completed high school with start-up money saved from mowing lawns in the summertime. Moore Landscapes has since become one of the larger commercial landscape contractors in the billion-dollar Chicago landscape market.
1960s – Company Growth and Diversification
The early client list of the company (originally called Moore’s Landscape & Nursery) included mostly residential maintenance projects on Chicago’s wealthy North Shore along Lake Michigan but expanded in the late 1950s into larger commercial installation and maintenance projects. Two of the bigger accounts back then were the Signode Steel Company (now part of Illinois Tool Works) and the Chicago Park District, both of whom remain loyal clients to this day.
The company grew into the multi-family arena with the help of the Rubloff Company in 1962 by installing the landscape for their huge Sandburg Village community. The Rubloff Company development is now regarded as the impetus for the aesthetic improvement of the famous Gold Coast neighborhood which consisted of early 1900s brownstone row houses and Greystone mansions bordered on the east by Lake Shore Drive and Lake Michigan.
1970s – Second Generation Begins Training
In the 1970s, the company took on larger multi-family installation projects including the Mission Hills Golf Course Community in suburban Northbrook, one of the early pioneer golf clubs in Chicago that developed attached housing and condominiums around its 18 fairways, greens and water courses. One of Moore’s first exterior holiday lighting projects was completed in the early 1970s at Mission Hills Golf Community.
In the late 70s and early 80s, the Moore boys, Victor and Eric, started fulltime employment with the company after working most of their childhoods in the business, including summers during their college days and winters plowing snow during their school vacations.
1980s – Second Generation Ownership Transition
When founders Floyd and Marie Moore began retirement from the company in 1984, son Victor became president and Eric became vice president as the brothers initiated a buyout process with their parents. Victor and Eric promoted people from within the company—many of whom started out in the field—to new management positions.
1990s – Golden Anniversary and Continued Growth
Moore Landscapes celebrated five decades in business in the late 1990s. Three of the leaders responsible for the company’s growth and profitability who continue with the firm today are Stacey Diedrick, Christopher Coe and Bill Parker.
In 1993, Moore began building its in-house design capabilities with the addition of Registered Landscape Architect Kevin Coe; additional landscape and floral designers were added in the mid- and late-90s.
2000s – Ensuring Client Satisfaction
In the new millennium, the leadership and operations team increased yearly revenue to the $20 million mark and are responsible for the livelihood of over 140 employees during the landscape season. An expanded management structure was implemented to continue building upon the legacy of superior customer service that Moore has been known for throughout its history.
Moore Landscapes installed its first Green Roof project in 2002 and continues to regularly install projects that are environmentally-sensitive and restorative.
In response to client requests, Moore added interior plant services and interior holiday décor services in 2009. Moore quickly became recognized for distinctive interior floral displays and award-winning holiday presentations.
2010s – Systems and Technology Investments Enhance Efficiency
To help sustain growth and prepare for eventual executive leadership change, in 2014 Gordon Held was promoted to General Manager. Gordon leads Moore’s Executive Management and Administration team which oversees company forecasting, budgeting requirements and expenses, sales, accounts payable and receivable, client satisfaction, labor relations, fleet management and technology upgrades.
2017 – Preparing for the Next Level of Growth
In May 2017, Moore Landscapes announced that ClearLight Partners made a majority investment in the company. Victor and Eric Moore remain equity holders and Board members. In connection with the investment, Joel Korte also invested in the company and was appointed Moore Landscapes’ CEO, complementing Moore’s highly tenured and experienced management team. The company is well positioned for continued success and growth.